Automotive display systems are becoming a very important aspect of any vehicle’s interior. As user experience becomes a vital aspect to overall vehicle experience, automakers are tasked with managing flexibility, design, performance, and content to meet consumer expectations all while keeping costs down for their volume platforms.
Displays have become an everyday reality in people’s lives through their smartphones and tablets, raising expectation levels for what consumers see in their car. Displays offer a familiar and flexible interface that can manage a wide array of content constantly being added to the automotive value chain in a way that generally speaking shouldn’t require a steep learning curve for a new consumer. IHS Markit tracks the automotive display market closely and delivers both monthly model-level display forecast updates and regular reports covering different applications of displays in the car, among other technologies.
Primary display systems grow in volume, size, and capability