Mission

Inside the Canadian automotive industry’s mission to make more ventilators

Linda Hasenfratz, president, chairman, and CEO of Linamar, is photographed during a talk at the Rotman School of Management, on Oct. 23, 2018. Amid the novel coronavirus crisis, Ms. Hasenfratz and her company are engaged in what amounts to an unprecedented project.

Fred Lum/The Globe and Mail

Linda Hasenfratz, chief executive of auto-parts giant Linamar Corp., a company from Guelph, Ont., known the world over for building engine parts and transmissions, is now suddenly and deeply immersed in the challenge of producing hospital ventilators.

It’s not a particular business line she had envisioned for her firm even a month ago. “We had identified medical devices broadly as a market that we are interested in and are looking to expand into at some point … we’re exploring the field but ventilators were not on the list.”

Amid the novel coronavirus crisis, Ms. Hasenfratz and her company are engaged in what amounts

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Design Your Mission Bicycle | Mission Bicycle

1Choose Your Colors

Frame

Our own lightweight steel frame, powdercoated by hand here in San Francisco.

Rims

Wheels built one at a time with durable American-made Velocity rims.

Grips

American-made Oury grips or synthetic cork tape. Just choose your color.

Chain

A straight and static chain line keeps colored chains bright and clean.

Component

A curated selection of parts for daily riding, carefully chosen for form & function.

3Choose Upgrades (Optional)

Frame Finish

Specialty powdercoats for colors and raw steel.

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Rear Rim

If you want different colors, or high polish rims, choose your rear rim here.

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Front Rim

If you want different colors, or high polish rims, choose your front rim here.

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Tires

Upgrade tires are lighter with a higher thread count for increased performance.

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Brooks Leather

Leather grips or perforated microfiber bar tape perfectly matched to a B17

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