The question was top of mind during the early days of COVID-19: would tire dealerships be classified as essential businesses or not?
While some waited for an answer, Tire Discounters saw an opportunity to educate government officials in its home state of Ohio, including Governor Mike DeWine, who would impose strict stay-at-home orders on March 23.
Working with the Ohio Council of Retail Merchants and the Ohio Tire & Automotive Association, Tire Discounters President and CEO Jamie Ward helped mount a campaign to convince DeWine that tire dealerships and auto service facilities were critical to keeping frontline workers mobile during the pandemic. “My daughter is a nurse,” says Ward. “And it hit home pretty clearly that she needed to get to work.”
Ward and other association members “immediately began talking about how to ensure that our businesses were categorized as essential. We were really concerned that the tire and auto