MEMPHIS, Tenn. – Sep 8, 2020 This week Victory Bicycle Studio celebrates 10 years of business and of promoting cycling culture in the Bluff City and beyond. Born in Cooper Young in 2010, Victory has proven its endurance through a devastating fire, a bold move to Broad Ave. as the first specialty retailer on the strip and, ultimately, a massive expansion project.
To Clark Butcher, owner, CEO and self-proclaimed endurance sports addict, Victory is not so much a store as a way of life and a catalyst for bringing the community together. Welcoming cyclists at all levels, from beach cruisers to elite athletes, Victory offers training groups, individual coaching, personal fittings, spin classes – oh, and they sell bikes, too. As Butcher says, “We’re more than just a bike shop. I don’t believe there’s anyone else in the country that’s doing anything like what we’re doing here.”
Focusing on the