The COVID-19 pandemic has shut down most car shows, including the Woodward Dream Cruise, so Chevrolet is going virtual and pulling out gems from its heritage collection.

Its week-long Cruisin’ in the USA in your Chevrolet virtual festival, started this past week and hosted on the company’s social media channels, takes viewers through the company’s history, including its origins, iconic designs, trucks, and racing through a series of short films and activities.

“Classic car events have served as a place for us to honour Chevrolet’s deep automotive history, and its influence on our present and future with car enthusiasts from around the world,” said Steve Majoros, Chevy’s vice-president of marketing, adding that the virtual festive is “a way for us to keep that spirit alive.”

The films include historic photographs and footage, guest appearances, trivia, and “walkarounds” of some of the vehicles housed at the General Motors Heritage Center, including a 1914 H4 “Baby Grand,” 1959 El Camino, and 1957 Chevrolet.

The first film looks back at 1911, when Chevrolet was created as an outside company by GM founder William Durant and race driver Louis Chevrolet, and later folded into General Motors.

The event also includes colouring pages and activities for children, and a downloadable poster featuring a 1967 C10 pickup, 1957 Corvette, 2020 Corvette C8, and 2020 Camaro.

The virtual festival can be found on Twitter, Instagram, and Pinterest, and fans can post their own photos with the hashtag #ChevyLove.