Automaker Mazda is looking to reward “50 heroes” who have made a significant impact on their communities during a year that has faced unprecedented challenges due to the coronavirus pandemic. 

The company on Monday announced the “Mazda Heroes: Honoring the Human Spirit” program, which will give 50 people who have selflessly dedicated themselves to their communities through 2020 a brand new MX-5 Miata 100th Anniversary Special Edition sports car. 


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“This year marks Mazda’s 100th Anniversary. We had hoped this time would be filled with moments of celebration and appreciation for our fans, employees and partners. But given the tragic events of 2020, we decided to express, in another way, our brand’s unique heritage of trying to make things better,” Mazda North American Operations President Jeff Guyton said in a statement. 

In April, the carmaker launched the Essential Car Care program, which offered complimentary car cleaning and oil changes to health care workers across the U.S. 

“This inspired us to develop the Mazda Heroes program, which will honor individuals supporting communities and share their stories in a moment when people desire inspiration in their lives.”

Mazda said it wants to honor acts of kindness, resilience and empathy. 

Stories can be submitted through the Mazda website through Oct. 25. A one-minute video must be uploaded explaining why the nominee deserves a car. 

The automaker will select 50 individuals based on their demonstrated selfless acts, creative approaches and community contributions. 

Honorees will be announced beginning Dec. 2.


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