Alex Casebeer can’t remember the last time — if ever — all of Salem’s new car dealers united for one cause.
But on Friday afternoon, it happened.
Nine new car dealers pitched in to donate nearly $50,000 to the United Way of the Mid-Willamette Valley in support of individuals and families impacted by the wildfires.
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Casebeer, of the Capitol Auto Group, said collaboration like this is rare.
“We’re all fighting for the same customers, we’re all trying to sell as many cars as we can, and we’re all interested in our own philanthropic efforts. We typically don’t cross paths,” Casebeer said. “I can’t really think of a time when everybody let down their guard and said, ‘This is bigger than any of us.’ “
The donations will be added to the United Way’s Mid-Valley Wildfire Relief Fund, according to Elizabeth Schrader, chief development officer for the local United Way.
She said her organization is not currently allocating funds to individuals at this time, but working with other organizations to identify both immediate and long-term needs.
Capi Lynn is a 32-year veteran reporter and columnist at the Statesman Journal. She can be reached at 503-302-4115 or [email protected], or follow her on Twitter @CapiLynn and Facebook @CapiLynnSJ.
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This article originally appeared on Salem Statesman Journal: Salem new car dealers unite to donate nearly $50,000 for wildfire relief