The BCF business had experienced solid June trading as more people also opted for camping holidays.

Mr Heraghty will give more details on the impact of the Victorian lockdowns in July when the group announces its detailed full-year financial results on August 24. Super Cheap embarked on a $203 million capital raising in mid-June to bolster its balanche sheet.

The company said on Friday its total revenue rose to $2.8 billion in the 52 weeks ended June 27, up from $2.71 billion last year.

Pro-forma net profit after tax was expected to be between $153 million and $154 million prior to one-offs. This would make the fiscal 2020 net profit virtually flat, compared with $153 million in financial 2019.

The better-than-expected finish to the group’s 2019-2020 financial year triggered a strong rise in the share price on Friday. The stock is now more than double the $3.54 it slumped to in late March in the depths of the first sharemarket plunge in the early stages of the coronavirus pandemic.

Sales across Super Retail tumbled 26.2 per cent in the depths of the COVID-19 lockdown in April and rebounded 26.5 per cent in May.

Total sales rose 4.2 per cent in the 52-week period, and 3.6 per cent on a like-for-like basis, the company said.

Super Retail also operates the Macpac outdoor clothing chain, which has struggled over the 12 months, with total like-for-like sales dropping 9.1 per cent.

Rebel Sport’s full-year like-for-like sales rose 2.7 per cent, BCF generated a 3.0 per cent increase using the same measure, while Supercheap Auto was up 6.3 per cent on a like-for-like basis.

Mr Heraghty’s strategy is built around expanding the four main brands in the stable and bolstering the behind-the-scenes analytics as customers across the board embrace online shopping.

He also wants to use the group’s size and clout to claw away more market share as smaller rivals in the different sectors falter in the pandemic.