GARDENA, Calif. — Tireco Inc. has unveiled a new consumer website for its Milestar tire brand.

Tireco, a private- and import-brand tire distributor, said “the new website offers a sleek and ultra-modern design, with easy navigation, helpful application search tools and additional resources.”

The website is part of an ongoing evolution to provide consumers quick, concise and current information about their products, sizing and applications, the company said. The website includes improved functionality and access to performance attributes and additional product information. It also includes content product videos and engaging social content.

“The interactive website features include scrolling, visual animations. These animations improve the mobile user-experience and allows for a smooth delivery of product attributes and features in a streamlined system,” the company said. “The tire specifications include clean, simple charts that can expand to provide even more granular measurements and additional information.”

“We’re proud to introduce the new Milestar-Tires-dot-com,” Andrew Hoit, Tireco’s vice president of sales and marketing, said. “We’ve seen traffic from mobile devices triple in the past few years, and developing a site that embraces mobile technology and the mobile experience was the next evolution.”

Founded in 1972, Tireco exclusively owns and distributes the Milestar, Geostar, Geotrac, Nanco, TracGard, Sendel and Forte brands. It also is the exclusive distributor of the Nankang brand in North America and the WestLake brand in the U.S.